How to win CFO approval for expense management automation

The automation conundrum

In the evolving landscape of finance management, automation is key to achieving efficiency, compliance, and strategic insight. Automation goes beyond enhancing operational efficiency; it enables CFOs and finance teams to become architects of profitability and strategic growth.

Despite the clear benefits, many businesses still rely on manual expense reporting processes. This adherence to outdated methods drains resources, hinders visibility and compliance, and creates opportunities for errors and fraud.

The challenge? Building a case for automation in terms that the CFO cares about most.

That’s exactly what we’ll be tackling in this guide. We’ll start by discovering the single biggest priority of CFOs, before taking a closer look at the five elements to include in a business case for expense management automation. By the end of this guide, you'll be well-positioned to gain approval from even the most skeptical CFO.


The changing role of the CFO

Evidence from Deloitte, McKinsey, and KPMG confirms that CFOs are no longer just financial gatekeepers but pivotal figures driving strategic growth. Their role now includes finding innovative ways to control costs, enhance efficiencies, and make informed decisions. Automation is both an operational upgrade and a strategic imperative.

However, faster business growth creates new challenges for CFOs, especially those at mid-sized businesses with annual revenues between $50 million and $500 million. CFOs must develop strategies to support growth while managing financial complexity and controlling costs.

Growth-minded CFOs need tools to uncover cost-reduction opportunities, enhance enterprise-wide productivity and efficiency, improve cash and spending visibility, support strategic decisions, and mitigate risk and compliance concerns. Automation is the key to addressing these needs.

Five strategic advantages of expense management automation

To gain approval for an expense management solution, finance leaders must demonstrate how automation will help the CFO grow the business. Here are five ways automation helps CFOs in achieving their business growth objectives.

Reducing the cost of expense processing is one way for CFOs to boost profit margins. The Global Business Travel Association found that it costs organizations $58 to process one expense report, and employees spend an average of 20 minutes submitting each report. Additionally, 19% of expense reports contain errors, costing businesses $52 and an average of 18 minutes to correct.

Expense management automation significantly lowers the cost of processing expense reports, turning a financial burden into a source of savings. By streamlining processes, approvals, and reimbursements, plus eliminating costs associated with manually handling expense documents, finance teams can focus on projects that support the CFOs' more strategic visions for their teams.

Expense automation frees finance teams from time-consuming manual processing, allowing them to focus on value-adding activities, such as ensuring vendor contract terms are upheld. Forrester reports that 74% of travel and expense decision-makers view improving T&E processes and tools as critical to reducing costs and improving business efficiency.

Expense management solutions streamline the creation, submission, approval, and reimbursement of expense reports with just a few clicks. Electronic submission triggers workflow and approval processes, with automated emails updating managers and employees on the report's status.

This eliminates the need for employees to spend time filing paper receipts, printing monthly expense reports, or sending expense information to another office. Managers no longer need to reconcile expense information manually, and automation drastically reduces the potential for errors.


One of the most significant benefits of expense automation is enhanced visibility into financial operations. CFOs can gain real-time insights into spending patterns, enabling more informed decision-making and strategic planning. This transparency is crucial for maintaining budget discipline and identifying cost-saving opportunities.

According to Aberdeen Group, the average US company budgets between 6% and 12% of total revenues for expense spending. With travel and entertainment spending representing a significant portion of a typical company's annual budget, controlling spending is crucial. However, 28% of medium-sized organizations lack timely visibility into spend data, according to the IFP.

Expense automation puts data-backed insights at the fingertips of CFOs and other cash managers. And top-performing finance organizations spend 20% more time on analysis than data gathering, according to PwC.

CFOs have transitioned from financial scorekeepers to growth strategists. To make quick, informed decisions on cash flow and spending, they need instant access to information. Manual expense management processes hinder CFOs and other leaders from accessing the data required for financial forecasting, cost control, compliance, and company-wide spending visibility.

Automated expense management solutions offer real-time, comprehensive reporting and visibility into spend data. This provides CFOs with instant access to actionable insights, enabling them to measure spending against budgets, identify budget overruns, and align spending with evolving business objectives.

These solutions can also identify opportunities for consolidating suppliers and equip sourcing teams with the data they need to negotiate supplier contracts.

According to the Institute of Finance and Management (IOFM), CFOs are prioritizing compliance risk mitigation because violations can lead to fines, penalties, and reputational damage that hinder growth.

Expense management automation enhances regulatory compliance by providing transparency into expense spending. And CFOs and controllers are typically responsible for ensuring these controls and tracking procedures are in place.

Automated expense reporting solutions offer instant access to expense data and built-in compliance features. Accountants and managers can set hard and soft travel policies within the system. Employees are alerted when an expense exceeds a policy limit, allowing them to modify or withdraw their reimbursement request. The solution then reviews the expenses and flags or rejects non-compliant items. Automation also enables companies to easily audit travel expenses for each employee, rather than relying on random, largely manual audits.

Realizing the vision for financial excellence

The journey towards automation is not without its challenges, but the path is well-trodden by those who have recognized the strategic value of this transformation. As finance leaders, your role extends beyond managing numbers. It's about steering your organization toward growth and operational excellence. Embracing expense management automation is a pivotal step in this journey, offering a lever to enhance profitability, efficiency, and strategic agility.


To learn more about how your organization can benefit from expense management automation, check out the resources below:

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2023 Spend Management Trends Report

2023 Spend Management Trends Report

Emburse surveyed more than 500 finance professionals for insight into how organizations are applying spend management techniques.

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